How to Make a Logo

In today’s guide, we will talk about how to make a logo, but we first would like to understand what it is. A logo can be described as a special design that works like a symbol for a specific brand or business. This symbol shows what the brand or business is all about and what makes it unique. Think about the McDonald’s logo. Can’t you immediately picture the iconic red and yellow in your mind’s eye? Or, think about the Starbucks’s – a twin-tailed siren or mermaid in green. Well, before talking about how to make a logo step by step, let us answer, “Why do you need to select the optimal logo for your website?”  

The Importance of Logo for Your Website  

Before introducing the steps about how to create a logo, we want to briefly mention why you should design a logo. At this point, the importance of custom logo design for your website can’t be overstated for many reasons. Let’s check them one by one. 

• When you make a logo for your website, it will visually represent your business or brand. 
• Besides your website name, your logo is the first thing visitors see. This means that a good design makes a strong first impression in the eyes of your potential visitors. 
• When you have a professional-looking style, you create a sense of professionalism. So, it tells visitors that you are serious about what you are doing on your website. 
• While considering how to make a logo, you should care about creating a unique one. This helps you stand out from the crowd blogging world. At the end of the day, you can distinguish yourself from others in the same niche as you. 
• As your website grows over time, your chosen logo design becomes your online identity. Thus, people can see your design as a symbol associated with your products, services, and brand itself. 
• When you use the same design across your websites and social media platforms, you can create a consistent brand image 
• A memorable design makes it easier for visitors to remember your website. Once you achieve this, you will have a chance to turn your potential visitors into loyal ones. 

Also, learn how to become a web designer in detail.

How to Desing a Logo – A Zero-Cost Method 

We should accept that creating a logo from scratch for your website takes time and effort. But, if you wish to create a logo that reflects your brand’s identity, you need to handle this. But you don’t have to worry; we are here to help. If you follow the steps mentioned below, you will find a good answer to how to make a logo. Are you ready to become a logo designer? Let’s dive in! 

Define Your Brand Identity 

Defining your brand identity is crucial in creating a logo for your website. Why? You can easily shape your logo’s design when you understand your brand’s values, mission, vision, and target audience. Let’s zoom in on your target audience. For example, you want to reach young boys and girls. In such a situation, your logo design should be colorful, energic, and eye-catching to attract those young. Once you achieve this, you can be more successful about how to make a logo from start to finish.

Get Inspiration  

Finding ideas for your potential logo is an important part of the creation. It’s like collecting puzzle pieces that will help you create a unique picture for your brand or business. So, where are you going to get ideas? There are three effective ways to brainstorm ideas. Firstly, take some quiet time to think about how to make a logo. Secondly, try to get suggestions from your trusted friends and family members. Lastly, look at other blogs within your niche that share a similar focus. It’s like a benchmarking, right? When you learn from what others are doing well, you can get lessons to make your own logo stand out.  

Sketch Your Ideas  

Get a pencil and paper or open an empty online document. There are no limitations or restrictions at this stage. Draw and erase different shapes, symbols, and styles without any hesitation. Don’t worry about being perfect here. Just try to find the best shape that reflects your business logo design. Here, you don’t need to end up with a logo; just be relaxed and create alternatives as many as possible. We will use these alternatives later on, but wait for now. This part is very important when considering how to make a logo from scratch. Also, don’t forget to check this ultimate guide to UX research.

Use An Online Tool 

Once you create as many alternatives as possible, it’s time to increase their numbers. This is where logo-maker tools come into the game. Many reliable and credible maker tools are available on the web. All you have to do is select one and provide some keywords that are related to your website. Then, the tool will provide many original and unique alternatives you can choose from. If you don’t know which tools are the best, let us list the ten most well-known ones. Don’t forget to check the best free logo makers list here.

• Wix’s Logo Maker 
• Shopify Logo Maker 
• logomaker.com 
• Looka  
• Squarespace Logo Maker  
• Canva 
• Free Logo Design 
• Adope’s Logo Maker 
• Designhill Logo Maker 
• Tailor Brands 

Identify Your Style 

Once you create as many alternatives and like logos created by logo makers, collect all of them in one place. Take a look at them. Which type of logos have you created more of? Have you generally preferred minimalistic logos, or have you found yourself drawn to logos with larger designs? Pay attention to common elements like shapes, colors, and fonts. All these help you recognize your style and preferences. This guides you toward a design that truly represents your brand while trying to answer how to make a logo. 

Now, we would like to list well-known styles. To help you visualize these styles, we’ll introduce each with one or two popular brands. 

• Wordmark: Wordmark is one of the most preferred company logo styles. This type of logo consists of the brand’s name written in a unique and distinctive typeface. Example: Coca-Cola, Disney. 
• Minimalistic Logos: Minimalistic logos emphasize simplicity and clean lines. These logos generally focus on timeless but easy-to-recognize elements. Examples: Apple, Adidas, and Nike. 
• Emblem Logos: Emblem logos combine a brand name with a visual element. They emphasize a sense of tradition. Example: Starbucks, Harley Davidson. 
• Abstract Logos: Abstract logos use patterns to create unique and easily recognizable designs. These types of logos concentrate on modernity. Examples: Nike, Adidas, and Pepsi. 
• Iconic Logos: Iconic logos consist of distinctive symbols or icons to reflect the brand perfectly. These symbols become synonymous with the brand over time. Examples: McDonalds, Starbucks, Wendy’s,  
• Mascot Logos: Mascot logos reflect a character that represents the brand. These characters have generally easy-to-remember faces. Example: Wendy’s, Michelin. 
• Monogram Logos: Monograms, also known as letter mark logos, use an acronym of the brand to create a visually appealing. These logos are essential if the brand has a long name. Example: HBO, NASA.  

Select Your Color(s) 

The next step in the how to make a logo process is the most enjoyable part of creating a logo from scratch: You will decide on your logo’s color(s). But you should be very careful about your selection. A fantastic design can become relatively ineffective with incorrect color choices. On the other side, a simple design can easily attract attention with the right colors. Always remember that colors have the power to convey a message and leave a lasting impression on people. How? Let’s remember the example above. Think about McDonald’s. What is the first thing that comes to your mind? In addition to delicious burgers or fried fries, red and yellow colors, right? This is the power of colors; don’t underestimate it. So, how will you choose the right color(s) for yours when considering how to make a logo? Here are some important tips you can consider. 

• Keep it simple, and don’t use too many colors; it might lead to confusion. 
• Think about what feelings and values you want your brand to have. 
• Make sure the colors work on the net and printed stuff; always control it. 
• Use various color palettes for a single color. 
• Think about how people in different places might see your colors. 
• Get feedback from others. 
• Make sure the colors you choose are easy for everyone to see. 
• Avoid colors that strongly reflect competitors’ logos. 

Select a Font  

A few steps are left to use the best one for your website when considering how to make a logo. Now, you should pick your font, also known as typefaces. You can convey a distinct personality and style in your target audience’s eyes with a unique and original font. Do you want to create a modern look or a classic and timeless feel? The font you choose must be legible and reflect your brand. Once you select a font, you should try it in different sizes. So you can ensure it looks great on both small and large apps. Besides, we know some fonts are very hard to read, right? Even if you like these types of logos, you should not choose them to avoid tiring the eyes of your visitors.  

Create Your Logo 

The final and most crucial step in how to make a logo process is actually bringing your design to life. Once you do this, you can use it in digital and physical environments. At this point, you need to ensure that yours looks perfect across various online platforms and applications. If you print it for business cards, for example, you should also check its quality and clarity in physical formats. You can also check this how to create a successful freelance website article to learn more.

Conclusion 

Your business logo is vital to your website’s success as it is one of the first things your potential readers see. We hope you can create your own logo with today’s simple-to-read article. You should begin by understanding the importance of a logo for your website and its role in your brand. We introduced the step-by-step process of how to make a logo, starting with defining your brand identity and gaining inspiration. We also highlighted the significance of identifying your style by introducing the most popular styles. Finally, we discussed the importance of choosing the right colors and fonts to reflect your brand’s personality and values. We hope you find our “How to Make a Logo” article useful and valuable. Always remember that a logo is not just a symbol; it’s the face of your brand, the first impression you make on your audience.